Millennials Rising. The Next Great Generation
Author(s): Neil Howe and William Strauss
MLA: Howe, N., and W. Strauss. Millennials Rising. The Next Great Generation. New York: Vintage Books, 2000.
Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior.
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