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http://beta.aalf.org/wiki/index.php?title=NolesWhited80&action=history Revision history for this page on the wiki en MediaWiki 1.13.3 Sun, 01 Nov 2026 06:30:49 GMT http://beta.aalf.org/wiki/index.php?title=NolesWhited80&diff=72235&oldid=prev <p>New page: About Adam Willhoeft is an internet marketing consultant, digital marketing consultant, website marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consultant], di...</p> <p><b>New page</b></p><div>About<br /> <br /> Adam Willhoeft is an internet marketing consultant, digital marketing consultant, website marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consultant], digital strategist, social networking strategist and an online reputation management specialist. He works together C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and leads to the clients he works best for.<br /> <br /> Skills and Experience Summary (2012)<br /> 7 yrs. experience, with specific to digital/social media strategies and digital media buying<br /> 4 yrs. experience in a project manager role<br /> Bought and optimized over $25,000,000+ in ad inventory for online campaigns <br /> Managed annual advertising budgets over $12,000,000+<br /> Performance Driven - all of it comes down to ROI <br /> Strong power to influence key stakeholders and related decisions<br /> Power to lead, work autonomously and collaboratively in a fast-paced team environment delivering excellent results with a positive demeanor<br /> Strong history in managing client relationships and expectations<br /> Adapts to change quickly<br /> <br /> Project Management<br /> <br /> Experienced in the direct control over cross-functional production teams<br /> Managed a team of 8 (media buyers, designers, developers, and network engineers)<br /> Managed approximately 15 agencies/networks at one time to deliver against the same goal<br /> Managed complex multi-disciplinary project teams through all phases of the project life cycle, providing leadership, coaching, and training to attain aggressive targets<br /> Evaluated deliverables to be sure the work met requirements and maintained an advanced level of quality<br /> Fluent with the use of project management tools and methodologies.<br /> Advanced skills in Microsoft Project, 'microsoft office', and Visio<br /> Ability to think “outside the box” and bring about the improvement of internal processes<br /> Managed internet marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis<br /> Tracked and analyzed the performance of online marketing campaigns in order to recommend ways to optimize programs that deliver value and surpass objectives.<br /> Strong analytical and problem solving skills <br /> <br /> Digital Media Buying (Web|Mobile|Social|Video|Email)<br /> <br /> [http://ca.linkedin.com/in/adamwillhoeft internet consultant] - Google Adwords certified<br /> I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns<br /> P&amp;L accountability and competitive against KPI’s<br /> Optimized and analyzed outcomes of purchased media so that you can maximize revenue opportunities, and reach campaign objectives<br /> Conducted A/B and multivariate testing to optimize landing pages<br /> Expertise in performance branding and digital strategies in national and international markets<br /> Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points<br /> Acquired web and mobile inventory in RTB all the major DSPs and ad exchanges with the help of DMPs on a CPA, CPC and CPM basis<br /> Capability to manage complex negotiations to successful closure and delivery<br /> Handled the duties of generating insertion orders, sending out creative, and confirming ad space and tracked the delivery of purchased media<br /> Increased client cookie pools as much as 100x<br /> Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*<br /> Relationships with all the current media representatives within all of the top advertising and mobile networks<br /> High proficiency in Excel for reporting and analysis <br /> Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)<br /> <br /> Seo(SEO) <br /> <br /> [http://ca.linkedin.com/in/adamwillhoeft internet marketing consultant] - Solid knowledge of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda)<br /> Ranked a client on the first page of Google for your keyword, “home phone”<br /> Extensive exposure to keyword research, density analysis, reporting and linking tools <br /> Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan <br /> Ability to execute a link building strategy which will lead to improvement of lead generation and web prominence to be able to gain leadership position online <br /> Established progressive link building campaigns. <br /> Monitored competitor’s websites to establish “best practices” for improving website content, SEO strategy and leads generation. <br /> Understanding the social media environment, including blogs, social networking sites, article directories and forums being an important component for SEO. <br /> Researched, identified and established partnerships with authoritative web sites for link-building <br /> Up to date on current search results news, trends, algorithm changes, and SEO guidelines</div> Tue, 01 May 2012 10:07:48 GMT NolesWhited80 http://beta.aalf.org/wiki/index.php?title=Talk:NolesWhited80